ORLANDO, Fla. (Nov. 6, 2023) – Hilton Grand Vacations Inc. (NYSE:HGV) (“HGV” or “the
Company”) today announced that it has entered into a definitive agreement to acquire Bluegreen
Vacations (NYSE: BVH; OTCQX: BVHBB) for $75 per share in an all-cash transaction,
representing total consideration of approximately $1.5 billion, inclusive of net debt. The
combination will broaden HGV’s offerings, customer reach and sales locations creating a
premier vacation ownership and experiences company.
The acquisition is also expected to expand and diversify HGV’s lead flow through Bluegreen
Vacations' world-class partnerships, including an exclusive marketing agreement with Bass Pro
Shops and its unique base of dedicated outdoor lifestyle enthusiasts. Expanding on Bluegreen
Vacations' existing relationship, HGV also announced today that it has signed a new 10-year
exclusive marketing agreement with Bass Pro Shops.
“I’m excited to enhance the breadth and quality of our already best-in-class vacation ownership
and experiences offering with the announcement of our agreement to acquire Bluegreen
Vacations,” said Mark Wang, president and CEO of Hilton Grand Vacations. “Bluegreen
Vacations has a strong track record of demonstrated organic growth, a dedicated customer base
of more than 200,000 members, and boasts key lead-generating strategic partnerships that will
broaden our reach and diversify our tour flow. Along with our long-standing relationship with
Hilton, this highly complementary combination will also unlock additional upside by leveraging
the infrastructure we have built over the past few years with the launch of the Hilton Vacation
Club brand, our HGV Max membership offering, the HGV Ultimate Access experiential platform.
I’m particularly excited about the opportunity to enter into a new relationship with
Bass Pro Shops and its actively engaged, loyal community of outdoor enthusiasts. We’re
confident that our team members, shareholders, members and consumers will all significantly
benefit from the combination of these exceptional organizations.”
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